Tommy Chong and Cheech Marin of the iconic comedy duo Cheech and Chong announced their company’s entrance into the New Mexico cannabis market with a statewide partnership. According to a Sept. 14 press release, Dreamz Dispensary is partnering with Cheech and Chong Cannabis Co. to enter the New Mexico market.
The duo celebrated the partnership in a new state market, while remembering what is most important to most consumers. “Our partnership with Dreamz is all about making folks’ lives better through cannabis,” said Chong. “New Mexico deserves the best, and that’s what we’re here to offer.”
Cheech agreed, as both recently toured dispensaries in the state in recent months to get a closer look. “Together with Dreamz Dispensary, we’re weaving our story into the fabric of New Mexico,” said Marin. “This partnership is about embracing and celebrating local culture.”
Dreamz Dispensary locations span the full length of the state, and you can find them using the company’s dispensary locator. It’s another strategic move by the rapidly-growing company that’s operating in multiple states.
“The Dreamz Partnership with Cheech and Chong brings two powerhouses together,” Dreamz Dispensary CEO John Fisher told High Times. “This collaboration will allow Dreamz Dispensaries to deliver the highest quality cannabis products to the state of New Mexico with the most iconic name in cannabis culture. Together we are creating a unique and memorable experience for all cannabis enthusiasts, ensuring that every visit to Dream Dispensary is an unforgettable journey into the world of Cheech and Chong.”
The company formerly known as Eighth Icon Holdings rebranded as Cheech and Chong’s Cannabis Co. in 2021. Part of the plan was to develop better and more potent products. Bringing in Dreamz Dispensary will put it into the hands of more consumers. The duo has been in the game a lot longer than most, company representatives remind us.
“While some celebrity brands just stick their label on products and call it a day, we’re all about true partnerships,” said Brooke Mangum, CMO of Cheech and Chong’s Cannabis Co. “Our goal is simple: empower outstanding cultivators and retailers with the digital and social credibility they need to stand out against competitors and succeed.”
The state’s cannabis industry is off to a blazing hot start: Adult-use cannabis sales in New Mexico totaled more than $300 million in the first year of regulated sales, New Mexico Governor Michelle Lujan Grisham announced last April 3.
Lujan Grisham signed the Cannabis Regulation Act into law two years ago in April 2021, legalizing the use of cannabis for adults and creating a framework for regulated sales. Then one year later, in April 2022, licensed sales of adult-use cannabis began at retail locations across the state.
As of last April, New Mexico regulators have issued around 2,000 cannabis licenses across New Mexico, including 633 cannabis retailers, 351 producers, 415 micro producers, and 507 manufacturers, the governor’s office reported.
Cheech and Chong’s Cannabis Co. is a Family-Run Business
Cheech and Chong Cannabis Co. is a family-run business, with numerous brands and product lines. The brands include Cheech & Chong’s, Cheech’s Stash, Tommy Chong’s Cannabis, and their delivery service Cheech & Chong’s Takeout, featuring THC and CBD products delivered to your door.
That includes flower lines like Lowrider, Yesca, Ahhberry, and Love Machine. On the website, you can read about the terpene profiles. Love Machine, for instance, is loaded with myrcene and ocimene, while Ahhberry is loaded with terpinolene and linalool.
Cosmic, Cheech and Chong Cannabis Co.’s concentrate line, features sugar, badder, diamonds, sauce, and disposable carts.
The company also operates with many partnerships. Last July, High Times reviewed the Cheech & Chong Mambo Herb Stick from XVape. They also partnered with Z2 Comics to release their own comic book line. Cheech and Chong’s Chronicles: A Brief History of Weed was released in a soft and hardcover editions in finer comic shops and bookstores on April 20, 2022.
Chong has appeared in High Times numerous times, most recently in 2021, and you map their growth as artists throughout old interviews, when their fame first exploded. (You can read this scintillating interview of both comedians with former editor Ed Dwyer from the August, 1980 issue of High Times magazine, for instance, or Chong’s vivid 2020 account of Operation Pipe Dreams and unjust prison time with the real Wolf of Wall Street, Jordan Belafonte.)
Cheech and Chong’s Cannabis Co. and Dreamz Dispensary’s partnership marks a new shift into the state of New Mexico, which holds high potential for economic rewards as its industry unfolds.
Benjamin M. Adams is Staff Writer at High Times, and has written for Vice, Forbes, HuffPost, The Advocate, Culture, and many other publications. He holds a Bachelor of Communication from Southern New Hampshire University.